Request Your GA4 Migration
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You could be losing
data right now.

The deadline has passed. Universal Analytics is gone. But with our Google-certified experts, upgrading to the future of web tracking is easy. From auditing to migration to dashboard building, we'll help your business seamlessly make the jump to GA4.

FREE DIY GA4 Migration Checklist

Take control of your Universal Analytics to GA4 migration with our Free DIY checklist. Whether you're a hands-on business owner or simply want to understand the steps involved, our comprehensive checklist will guide you through each stage, ensuring a smooth and successful migration.

Download our FREE DIY Migration Checklist and unleash GA4!

GA4 FREE DIY Migration Checklist

Let Our Team of GA4 Experts Unleash GA4 For Your Business

We understand that migrating to GA4 can be a daunting process, but we've developed a GA4 Proven Process to make the transition 100% seamless. Our process has multiple stages that we carefully execute to ensure a successful migration.
Step 1: Audit
Our proven process starts with an in-depth audit that puts a magnifying glass on your website, Google Tag Manager, and Google Analytics ecosystem. By understanding your business and its unique data needs, we identify gaps in your tracking and craft a tailored migration plan.
Step 2: Back-Up
We download your Universal historical data so you get visibility into specific marketing campaign successes over the years. Furthermore, we create the link between GA4 and BigQuery so you can access predictive metrics to shine a light on what the future may look like.
Step 3: Tag Implementation
Google Tag Manager is the engine of GA4 and proper configuration is essential to ensuring accurate data. We handle the entire process of setting up your tags, from implementation to testing to ensure that the data you see in GA4 is reliable and actionable.
Step 4: Conversion Tracking
Your GA4 account will be installed and configured to reflect what matters to your business. You'll see precisely how your KPIs are performing and be able to validate your marketing efforts with data. Have a 3rd party plugin you need to track? We'll handle it!
Step 5: GA4 Reports
We customize your GA4 report section to show only the reports and data that matter to you. That way, you get a focused view of the data that lets you cut through all of the clutter and make smarter, more agile business decisions.
Step 6: LookerStudio Dashboards
Gone are the days of crunching numbers minutes before important meetings. We build custom dashboards specific to your KPIs, so you can easily communicate progress and focus on scaling your business based on valuable data.

We’re serious about GA4.

Our entire team is GA4 certified along with the following:

Wonder what makes Google Analytics 4 so powerful?

From conversion attribution to third-party tracking, here are a few reasons why businesses love GA4:
Understand what users do at every step of the process between first visit and conversion. See what pages are driving users forward and what causes them to drop off. This gives you a priority list of what pages to optimize.
GA4 is event based and based on how users interact with your site. This is completely different from Universal which recorded hits. It did not allow you to see how engaged users were or easily see areas that need improvement. GA4 is a different data model that is dedicated to the level of engagement your website is receiving. This allows you to better understand the actions users are taking on your site.
One of the most frustrating aspects of Universal Analytics were the holes in how attribution reporting was recorded. It was never super clear how channels interacted with each other and ultimately which one brought the most valuable users. Now, GA4 has incredible capabilities due to the Enhanced Measurement features such as behavior modeling and predictive analytics that bridges those gaps and accurately reports on the role each channel plays in your marketing.
Paired with an engagement first data model, GA4 is able to create powerful audiences based on what they do on your site. You have the ability to use first-party and third-party data together to create audiences that are highly engaged and narrowly targeted to increase likelihood of conversions.
With your GA4 account, you get free access to your own BigQuery account. This was only available to GA360 users previously ($150k/year) so you can warehouse your data and perform queries to gain greater insights than just the interface provides.
Drill down into your data with impressive granularity. GA4 has reporting capabilities that would make UA green with envy. You can create your own custom dimensions and metrics that are uniquely important to your business and have the ability to track and report on these. Universal Analytics was built for the masses while GA4 is meant to be customized so it reports on factors that are unique to your business. Unleash the power of GA4 by configuring your account so it can tell you insights that affect your business decisions.

Elevate GA4 Plans

Basic Migration
Basic + Conversion Tracking
Standard Migration
Business Plus
Premium + E-Commerce

Basic Migration

Designed to take your website from Universal to GA4 quickly and efficiently. Review and implement the migration while ensuring tracking and data is valid. Perfect for small businesses with no customization requirements.
Request Your GA4 Migration

Includes:

  • Current data infrastructure review & GA4 requirements preparation
  • Property setup & configuration in GA4
  • Raw data backup
  • Base configurations & automatically tracked events

Basic + Conversion Tracking

Perfect for the company with some customization requirements for conversion tracking. In-depth analysis of your Analytics, Google Tag Manager and website to understand your ecosystem. Meet with our experts to discuss your business strategy and build your analytics accordingly.
Request Your GA4 Migration

Includes:

  • Current data infrastructure review & GA4 requirements preparation
  • Property setup & configuration in GA4
  • Raw data backup
  • Google Tag Manager Configuration for GA4
  • Base configurations & automatically tracked events
  • Conversion tracking of paid marketing campaigns we manage

Standard Migration

You understand how important data is for making business decisions. You have your Universal Analytics account set up to give insights and demand no less from GA4. We hear you and raise you another as we’ll show you how powerful GA4 can be! Make reporting a dream with up to three customized dashboards based on your unique KPIs.
Request Your GA4 Migration

Includes:

  • Current data infrastructure review & GA4 requirements preparation
  • In-depth analysis to understand your analytics, GTM and website ecosystem
  • Backup of Universal Analytics historical data with up to three customized reports
  • Google Tag Manager configuration for GA4
  • Customized Migration Plan for a successful transition
  • Install + Set Up + Configuration of GA4
  • Up to 3 customized dashboards
  • Up to 5 custom events

Business Plus

Tracking and interpreting the right data is crucial for your business. You understand the value of seeing what users do on your site and create exceptional marketing based on that data. You require customization to be able to execute which is why we have increased customization for this package.
Request Your GA4 Migration

Includes:

  • Current data infrastructure review & GA4 requirements preparation
  • In-depth analysis to understand your analytics, GTM and website ecosystem
  • Backup of Universal Analytics historical data with up to three customized reports
  • Google Tag Manager configuration for GA4
  • Customized Migration Plan for a successful transition
  • Install + Set Up + Configuration of GA4
  • Up to 4 customized dashboards
  • Up to 10 custom events

Premium + E-Commerce

You’ve got an e-commerce shop, an app and/or website that requires articulate data analysis so you have a handle on what users are doing. You need to know which channels are driving profits and make decisions accordingly. Your solution is tailored around your business needs. Sound like you? Let’s get you migrated seamlessly.
Request Your GA4 Migration

Includes:

  • Current data infrastructure review & GA4 requirements preparation
  • In-depth analysis to understand your analytics, GTM and website ecosystem
  • Backup of Universal Analytics historical data with customized reports
  • Configuration of GA4 in Google Tag Manager
  • Customized Migration Plan for a successful transition
  • Install + Set Up + Configuration of GA4
  • Custom Event Configuration
  • E-commerce events custom configuration
  • Customized dashboards set up and delivery

We’ve migrated our friends at:

FAQ

Data gives the ‘Why’ behind business decisions. It shows you where to best spend your money to get the best return on your investment. In 2023, It does not make sense to make decisions based only on gut feelings or instincts. Back those decisions up with hard data! 
  • Track app and web in the same property using data streams which was not available in Universal. This means cross device and cross platform tracking is unified in GA4 which was not the case in Universal.
  • Event based model: Universal had hits and now everything is events with parameters for additional information. It has different data models so Google suggests approaching it with a new logic in mind. Every action taken by the user is considered to be an event which can provide an incredibly detailed picture of your website.
  • Export data to BigQuery for free for additional analysis
  • Automatically tracked events capture event data without needing to inject code in GTM. This means you are starting your GA4 account with advanced tracking as a default. By default, GA4 is more powerful than Universal.
  • Google would shut down your account if you collected Personal Identifiable Information (PII) which could be tracked in Universal. GA4 is built privacy first to protect users and in the case that you have accidentally tracked PII GA4 allows you to delete user data which you cannot do in Universal

Google recommends switching as soon as possible to get used to the new platform. You still have access to your Universal Analytics account until July 1, 2023 so you can parallel track. You can use your Universal Analytics for your reporting while perfecting your GA4 account so you never lose data!

No you cannot. But don’t panic! This is a really good thing. You get a brand new canvas which is a golden opportunity. You get to revisit what you were tracking and evaluate if those things are still important to your business. Pro tip: You can determine the direction of your business and build your GA4 account according to your KPIs.

GA4 is considered privacy-centric and can work with or without cookies. This is a big deal! With the assistance of machine learning and statistical modeling, GA4 can fill data gaps to rely less on cookies.

Yes, you absolutely can. We even have a DIY Migration Checklist for you to use. However, Google will tell you that it's as easy as the click of a button. It can be that simple but its usually not the case. There are default settings that need to be configured and if you have specific KPIs you may need to create custom events to track these. If you require assistance or just simply don’t have time, let our GA4 experts take it off your to-do list. Check our package options above.

Absolutely. We have smaller packages geared towards small and medium sized businesses who understand the necessity of GA4 but don’t need the same level of customization as an enterprise. Our Basic Migration starts at $1500 + GST and if you need conversion tracking included we have a package starting at $3000 + GST. This sets a great foundation for baseline tracking and sets you up perfectly for customizations down the road if needed.

Request Your

GA4 Migration

Get insight from our GA4 experts to diagnose where you’re at and what the next steps look like to take your business from Universal to GA4. We’ll be with you every step of the way.

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