Installing GA4 is the first step but configuring it properly is where things can get hairy. Universal and GA4 are two different data models so the learning curve can be steep, especially if you are DIYing.
You cannot effectively market to people if you do not understand your marketing data or that data is steering you in the wrong direction.
We have a team of GA4 experts to make sure your data is valid and pointing you in the right direction. You can choose from our FREE quick audit that gives you a glance at where some issues may lie or a manual audit performed by our team of experts.